Trial balloon: QUITTING wordmark font candidates
Side-by-side comparison of the homepage centerpiece in several serif fonts. The og_card font you liked is the one shown in Candidate A — Cardo (closest match to the social-card render). Other candidates included for comparison.This page is private (noindex). When you pick a winner, I'll wire it as the live homepage wordmark. The current live homepage uses a different display font; this lets you A/B without committing.
A · CARDO REGULAR · the og_card font
QUITTING.GHOST.IO
QUITTING
A field guide to not drinking.
Cardo is a free serif very close to the visual you liked from the social card. Classical, bookish, no-nonsense. Best match for the field-guide aesthetic.
B · CORMORANT GARAMOND 500
QUITTING.GHOST.IO
QUITTING
A field guide to not drinking.
Same family already used in card titles and italic accents across the site. Lighter, more elegant. Already loaded — no extra font weight.
C · CORMORANT GARAMOND ITALIC · current ?qf tester
QUITTING.GHOST.IO
Quitting
A field guide to not drinking.
This is what your existing ?qf=1 tester swaps to. Lowercase + italic. Soft, literary.
D · CORMORANT GARAMOND 700 BOLD
QUITTING.GHOST.IO
QUITTING
A field guide to not drinking.
Bolder version of the same family. Reads as more confident / commercial. Slightly less field-guide-y.
E · CORMORANT INFANT 500
QUITTING.GHOST.IO
QUITTING
A field guide to not drinking.
Companion font to Cormorant Garamond — slightly softer terminals, more humanist. Subtle difference, but reads less stern.
F · PLAYFAIR DISPLAY 700
QUITTING.GHOST.IO
QUITTING
A field guide to not drinking.
High-contrast modern serif, very common in magazine mastheads (Vox, NYT verticals). Reads as more editorial / Substack-modern than field-guide.
G · DM SERIF DISPLAY
QUITTING.GHOST.IO
QUITTING
A field guide to not drinking.
More commercial / startup-y display serif. Heavy, modern. Probably too "tech brand" for your aesthetic but included to give the range.